[   overview   ]

• The "Find My Shade" tool on website offers a sleek and interactive design, catering to users looking for a personalized experience in finding their perfect makeup shade. It combines elegant aesthetics with functional steps to guide the user effortlessly.

[   Challenges   ]

• Returning Customers: Keeping results relevant, engaging, and personalized.
• ‍New Users: Simplifying onboarding, building trust, and driving conversions.

[   Solutions   ]

• Returning Customers: Personalize recommendations and update features.

• New Users: Simplify onboarding, build trust, and offer incentives.

[   Results   ]

• For Returning Customers: Increased engagement and loyalty through personalized experiences.

• For New Users: Higher conversion rates and trust in the brand.