project showcase
CitySmile Clinic
project showcase
CitySmile Clinic
project showcase
CitySmile Clinic
project showcase
CitySmile Clinic
project showcase
CitySmile Clinic
project showcase
CitySmile Clinic
project showcase
CitySmile Clinic
project showcase
CitySmile Clinic
project showcase
CitySmile Clinic
[ overview ]
- CitySmile is a premier dental and aesthetic clinic dedicated to enhancing smiles and boosting confidence through dental and estetical care and innovative treatments. Committed to blending expertise, comfort, and state-of-the-art technology, CitySmile offers personalized solutions that cater to the unique needs of every patient. With a focus on trust, elegance, and professionalism, CitySmile redefines the standard for dental and aesthetic services in a calm, inviting environment.
[ Challenges ]
- Avoiding clichés such as overly simplistic tooth icons that lack sophistication.
- Ensuring the logo represents both dental expertise and esthetic care without leaning too heavily toward one aspect.
Finding the right shades of blue, white, and silver to evoke cleanliness and calmness without appearing cold or clinical.
[ Solutions ]
- Explored design concepts that combine softness and professionalism, aligned with CitySmile’s brand.
- Focused on smooth, flowing lines and harmonious shapes to evoke calm, confidence, and sophistication.
- Developed a blue, white, and light silver color palette to symbolize cleanliness, serenity, and excellence.
[ Results ]
- Created a balanced logo featuring smooth lines forming a smile on either side, representing care and confidence.
- Incorporated a central icon combining a tooth and a face to symbolize the integration of dental and esthetic services.
- Selected a clean sans-serif font with slightly rounded edges to create a modern, approachable, and professional aesthetic.
- Used a gradient of blue and white tones to enhance the logo’s elegance and evoke trust and calmness.
